The power of strategic marketing in tech startups can not be overstated. Take, for instance, the sensational trip of Slack, a popular workplace interaction unicorn that improved its advertising and marketing narrative to break into the business software program market.Throughout its very early days, Slack faced significant challenges in developing … Read More


When should I employ a CMO for my start-up?The decision to work with a CMO (Chief Advertising Police Officer) for your startup hinges on several variables:.Startup Development Phase: Typically, start-ups in the beginning (pre-seed or seed phase) could not call for a full-time CMO. The requirement for a critical marketing leader becomes much more pr… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More


B2B marketing has the special challenge of frequently dealing with long and complex sales cycles. These can be triggered by a variety of aspects, such as the need for numerous decision makers, the high worth of the product and services being sold, and the need for comprehensive research and factor to consider before purchasing.One key aspect of the… Read More